Lucky Strike Cigarettes

Lucky Strike Online

Lucky strike cigarettes were first introduced as a chewing tobacco product and later developed into cigarettes. This brand was first sold as cigarettes by R.A. Patterson in Richmond in the year 1905. This brand later changed hands to American Tobacco Company which is supported by the British American Tobacco in the areas of distribution and promotion. Lucky Strikes are also called Luckies, and this brand was the bestseller in the United States during the 1930's. Being a premium brand and the favorite of millions of smokers, Lucky Strike faced heavy competition from Camel cigarette brand to claim the number one spot in the United States in the early half of the 20^th Century. This rivalry lasted till the top spot was captured by Pall Mall cigarettes.

Lucky Strike may not be the bestseller these days but they surely are a quality brand. This brand keeps customer satisfaction at the forefront and to satisfy their customers this brand has introduced many variants; some of them are Lucky Strike Lights (Silver), Lucky Strike Original Red, Lucky Strike Original Silver, Lucky Strike Lights (Silver) and more. The Silver type cigarettes were targeted at people who prefer mild and soft flavored cigarettes. In 2006, the full flavored filter variant of Lucky Strike and the light flavored filter cigarette of Lucky Strike cigarettes have been discontinued in the United States.

Lucky Strike cigarettes are also remembered for the advertising tag line targeting women in the early 1920's, "Reach for a Lucky Strike instead of a sweet." The sales of Lucky Strike cigarettes shot up 300 percent during the initial years of the ad campaign. Similarly, another slogan "Lucky Strike means fine tobacco" or "L.S.M.F.T" was intended to give the customers a sense of pride and also to assure them that what they are smoking is a product made using the best and the finest tobacco available in the market. Another slogan read "It's toasted."