Parliament Cigarettes

Parliament is a premium segment brand of cigarettes made by Altria Co. Parliament cigarette brand may be discussed as a sort of phenomenon of the Russian market, because their sales reach 15% in Russia in comparison with 3.5% on American market from the entire Philip Morris production. Though Parliament cigarettes were the first distributed outside the USA, they were popular only in Japan, Argentina, Israel, Turkey and Russia till recently. On the other European Markets they were not well-known up to Philip Morris had launched a small but focused ad campaign, supposing that a more active one could spoil the reputation of this premium cigarette brand. It is well known that Parliament’s unique filter is used for snorting cocaine.