Virginia Slims Cigarettes

Virginia Slims cigarette brand was instituted in 1968 by Philip Morris. Smoking was considered to be a masculine habit historically. In XX century a women’s smoking began to symbolize emancipation and feminism, alongside with punk and beatnik trends, whose behavior was focused on anti regulation manifestation and freedom.
Virginia Slims belongs to decorative brands, focused strictly on young professional women. Virginia Slims cigarettes were promoted under the slogan “You’ve come a long way, baby” for a long period. Some sources ascribe the growth of smoking level among young ladies to these cigarettes. They are not groundless, even if to take into consideration just slogans of Virginia Slims cigarettes advertising –“Find Your Voice”, and later “It’s a Woman Thing”.
Virginia Slims are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and avowedly to reduce the amount of smoke they produce.